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Lumosity under fire over 'Brain Training' Ads

In an article posted on NBC News online, we learned that company Lumosity will have to pay out $2 million to settle Federal Trade Commission charges against them.

Apparently, they were charged for deceiving customers with false claims that their brain training games could somehow "reduce or delay 'cognitive impairment associated with age and other serious health conditions.'"

We've mentioned Lumosity before in Alternative Treatment for ADHD: Can Brain Games help?. Many clients ask us: Can brain games like Lumosity help manage ADHD symptoms? In that post, we stated that we still don't know if improvements seen in these programs actually translate outside the program. There's a possibility that these games only help us get really good at the games themselves.

This settlement is an interesting development in the debate. Lumosity maintains this issue only reflects the language they used in marketing, not the product itself.

What do we take from this? We still need to be cautious before declaring brain training programs effective treatment options.

Check out the article here: Lumosity to pay $2M to Settled FTC Charges Over 'Brain Training' Ads

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